on Monday, April 23, 2012


5D|Flux, a new series of forums that encompass design for film, animation, gaming, theater, interactive media and more, was introduced to the U.S. in March 2012 by the 5D Institute, the USC School of Cinematic Arts and Autodesk. The initial event in the series, curated by Juan DiazB, took place in February in Berlin at the Berlin Film Festival.
The program, entitled Digital Design & World Building in the Narrative Media Landscape, took place over three consecutive evenings at the Ray Stark Theater on the University of Southern California Campus with a near-capacity crowd each night. (insert hot link: http://5dconference.com/articles/824)

Curators Alex McDowell, Francois Audouy and Peggy Weil assembled diverse group of professional luminaries who provided fresh insight toward current technology in relation to production design practice and workflow for hybrid filmmaking and animation.  Presentations and panels explored three phases of the design process: Inception, Prototyping and Manufacturing & Capture. Interesting case studies included the making of Upside Down by Alex McDowell, How to Tame Your Dragon by Patrick Hanenberger and Tintin in virtual production by Andrew Jones and Jeff Wisniewski. Also of note were excellent presentations by Autodesk Fellow Tom Wujec on the future of design and an overview of the history of virtual production by David Morin.

Key presentations can be viewed online at http://vimeo.com/channels/5dconference

   Photo by Dave Blass

Panel discussions that followed were apart from the case studies. The audience, a good mix of students, educators and industry professionals engaged the panelists with many more provocative questions than could be answered in the time allotted. Audience interaction via a live ‘backchannel’ website, accessed through personal mobile devices was a particular success. The questions, projected on a full-stage screen behind the panelists, were addressed based on priority ranking from the participants.


James Iliff, attending USC Student in Interactive Entertainment posted in his blog about the event:

     Photo by Dave Blass

A wine and cheese reception sponsored by 5thKind held in the adjoining lobby each evening provided ample opportunity for networking; a big hit with everyone judging from the number who stayed afterward.

Future 5D|Flux design summits are being planned for this year. Director Alex McDowell explains, ”Each will focus on world building as the main track, but not be limited to filmmaking. The arcing goal for the 5D|Flux series is to ensure that those who attend all of these accumulate applicable knowledge.”

Photo by Dave Blass